Ali B. leads PGForsta's Global Analytics Professional Services practice. Prior, she led custom Text Analytics and Social Media Insights practices for Nielsen and the Harris Poll. Pioneering advancements in sentiment, emotion, and unstructured data analysis since 2008, Ali boasts a career bridging client and supplier sides with experience across hundreds of companies and numerous industries.

Applying NLP, NLU, ML and NLG/GenAI, Ali designs hybrid methodologies blending diverse market and human experience data to drive actionable, accurate, and stakeholder-specific insights. With a focus on future-proofing, she emphasizes the critical integration of unstructured data into structured analyses for maximizing omni-channel market and customer understanding.

Ali presents on text, speech, social media, and quant analytics at the U. of R. Graduate School of Business, Text Analytics Forum and other platforms worldwide. She advocates for ethical and responsible AI.