Evelyn L Kent is a Content Strategist at Smartlogic, creating content strategy and messaging around Smartlogic’s software, which performs text analytics and improves enterprise search using meta-data derived from taxonomy-driven auto-classification. She came to Smartlogic from McClatchy-Tribune (MCT), where, as principal ontologist, she built a multifaceted ontology to classify 2 million news stories a year. She has 15 years of experience in content strategy, creation and delivery.